The competitive visitor likes complexity and wants to solve problems. Fortunately, he also knows how to translate all those complicated things easily for other people. It is, by the way, a MBTI type that is not very common (about five to 10 per cent of people).
The competitive visitor: strong intuition
It seems as if the competitive visitor sometimes has a kind of sixth sense, namely his intuition. He is more likely to see a pattern than other visitors. Take our Stefan, who lives in his head a lot, as it were, and thinks up ideas with infinite possibilities there. He focuses a lot on the future and on how things could be done better.
Asking directions from a competitive person? Good luck. He will probably say something like: "Walk through here a bit and then on your right. Can't miss it." The spontaneous visitor will give you specific information: "You walk through the blue door here, then you walk straight ahead until you reach the green sign by a farm, there you walk right around the pole and you will see the sports hall right in front of you."
The competitive visitor: fast decision-maker
So how do you reach a competitive visitor on your site? Communicate the idea you want to sell in an instant, he will complete the overall picture himself in his mind. On your website, show him the most important facts. With text, pictures or both. For example, list the advantages of your product or service and show a picture to clarify. Or summarise the essence in a sentence or quote.
But beware; facts that add nothing irritate him. His need to complete the information himself makes him a bit impatient. He will not click through much on your site to go looking for all kinds of information. This is a big difference from the methodical visitor, who wants as many facts as possible to make an informed decision.
Example: Nikestore
Choose from Master speed, Master touchMaster accuracy or Master control: the Nikestore is well equipped for the competitive visitor. For each shoe, you immediately see the price and a customer rating. Moreover, you can quickly customise a colour and order without registering.
Short factual information and quick ownership of the product, ideal for the competitive visitor
The competitive visitor: deciding based on facts
Because of its intuitive side, the competitive visitor quickly understands the principle of the product or service. But he still wants to reason his choice based on facts. This is because the MBTI trait 'thinking' is dominant. He wants to understand the idea of the product or service rationally.
Therefore, give him concrete information, but keep it short and concise. Moreover, expert opinions are important to him. If usability guru Jakob Nielsen says "This is the best book on usability", Stefan will buy it. If a hundred people on twitter say the same thing, he is not necessarily convinced.
The competitive visitor: making themselves better
The competitive visitor constantly wants to better himself. Therefore, mention things on your site such as: "You can learn this", "This is how you can get even better", or "You can run even faster with these shoes". Stefan will just buy a sleeping bag if it allows you to sleep at the North Pole (even though he has no intention of going to the North Pole.) For him, it is a perfectly logical choice.
Besides, he loves new things. You trigger him with that. Within the underlying (new) idea, he goes for the best choice. If everyone has an iPhone, Stefan calmly takes a Blackberry if he thinks the product is better.
Just a few more tips
Let it be known what the principle of your product or service is.
Use images, which tell more quickly what the product does.
Communicate facts to clarify the concept, but not too much.
Explain why the idea works the way it does.
Make an expert's opinion clear.
Let it be known how your product or service contributes to its development.
The mysteries of life
Can't get enough of it? Then enjoy this clip. Keirsey calls the competitive visitor the rational. Rationals are not so concerned with the problems of the day, but are rather concerned with the big challenges of the world.
Meld je aan voor onze nieuwsbrief en ontvang maandelijks praktische inzichten, tips en tricks om je op weg te helpen naar online groei!
Vul hieronder jouw e-mail in en ontvang direct een handig weetje 🙂