Achieve digital success with your website or app

Would you like to take the journey to digital success with us? With as the foundation: a conversion-oriented digital product that connects seamlessly with your target group and your brand? Or would you like us to think along about a specific part of it? We bring you digital success, from A to Z. Or rather: in 1 to 6 steps!



Who exactly is my target audience and what are their needs and wants?

You surely have a certain goal in mind with your website, app or other digital product. You know what you want to tell your target audience. But is this in line with your target audience's needs? I want insight into:

how the target group perceives my services

Customer journey

In deze 'klantreis' helpen we je vanuit het perspectief van (potentiële) klanten te denken. Het visualiseert alle stappen die je doelgroep doorloopt bij het bereiken van een doel.

Read more about Customer journey

what drives my target audience and why they do/do not use my product or service

In-depth interviews

Met diepte-interviews geven wij jou inzicht in de beweegredenen en besluitvorming van jouw doelgroep. Vervolgens identificeren we concrete verbeterpunten die je direct kunt gebruiken binnen jouw organisatie.

Read more about In-depth interviews

how my digital product scores on usability and accessibility


In ons eigen UX-lab voeren we eye track-onderzoeken uit met jouw doelgroep. Zo onderzoeken we waar gebruikers wel (en dus ook niet) kijken op jouw website, app of ander digitaal product.

Read more about Eyetrack

Expert review

Met een expert-review biedt een van onze usability experts volledig inzicht in de gebruiksvriendelijkheid van je website of app. Van knelpunten en mogelijkheden voor verbetering van de gebruiksvriendelijkheid, tot de positieve punten.

Read more about Expert review


De quickscan bevat een kleiner aantal bevindingen dan de expert-review. Handig als je snel en laagdrempelig een beeld wilt krijgen van de gebruiksvriendelijkheid van je website, app of ander digitaal product.

Read more about Quickscan


Concept & strategy

How do I realise my idea?

Like you, we get excited by a good concept and would love to work with you to make it a success. In this phase, we determine your organisation's digital concept and digital strategy. This way, your digital product gets a solid foundation.

developing my ideas into logical next steps


Ons creatief team gaat met je rond de tafel om samen oplossingsrichtingen uit te werken voor je nieuwe product of dienst. Dit wordt getoetst bij je doelgroep.

Read more about Concepting

developing a battle plan for digital growth

Digital strategy

Samen stippelen we een route uit om je (digitale) ambities te halen. Een strategie waar je op kan terugvallen en die aansluit op de behoeften van je doelgroep en huidige bedrijfsstrategie.

Read more about Digital strategy



What will my service or product look like digitally?

Time to shape the concept! Our visual and UX designers will go to work for you to sketch out your website, app or other digital product. I am looking for

a visual translation of my business on my website or app.

Visual design

Onze grafisch ontwerpers ontwerpen en/of vertalen je huisstijl door naar online. Ook helpen we deze te updaten als de strategie daarom vraagt.

Read more about Visual design

a blueprint or prototype of my website, app or other digital product with a focus on usability.

User Experience (UX) design

Met user experience (UX) design ontwerpen en optimaliseren we de gebruikerservaring van je digitale product. Gebruikersonderzoek is hierin de rode draad. Zodat je doelgroep zo optimaal mogelijk de hoofdactie kan uitvoeren: het doen van een aanvraag of het kopen van een product bijvoorbeeld.

Read more about User Experience (UX) design


Develop and build

How do I bring the design to a working product or service?

Let us bring your design to life and make it interactive! We translate the design into a fully working user-friendly digital product. Yes, we can build and maintain this for you. I want

to optimise the functions of my website, app or other digital product


Ons ervaren development team zorgt ervoor dat ‘de achterkant’ van je website of app, dus de logica en functionaliteit, werkt.

Read more about Back-end

an optimal display of my design (prototype) on every browser and device


Het front-end team maakt de website of app zichtbaar voor de bezoeker. We zorgen dat de voorkant en achterkant van je digitaal product goed op elkaar afgestemd worden.

Read more about Front-end


Quality assurance

Is my website, app or service working optimally?

Testing your software is crucial in all business processes. If a product does not work properly, it can have a big impact. By testing your software, you demonstrate the extent to which the software meets the predefined requirements. I want insight into

the quality of my digital product

Software testing

Onze testers controleren het gehele digitale product op een gestructureerde manier, rapporteren eventuele fouten en waarborgen daardoor de kwaliteit.

Read more about Software testing


Optimise and grow

How do I convince my target audience to take an action?

Your website or app is live, but now it's just beginning! Because how do you increase the chance that a visitor to your website performs the action you want? In other words: proceed to conversion. I want to

increase the conversion rate of my website

Conversion optimisation (CRO)

Met conversie optimalisatie laat je jouw website slimmer werken. Het is een werkwijze waarbij data, consumentenpsychologie en feedback van klanten wordt gebruikt om het resultaat van je website te verbeteren. En zo dus conversies te verhogen.

Read more about Conversion optimisation (CRO)

Is your question not among them?

We understand that it's not always clear what you need or at exactly what stage of the process you are at. Or maybe you have several questions. We are happy to think with you about the right next steps and offer you appropriate tools.

Put your question to our experts

Rather get in touch with us directly?

Our approach: Human Centered Design

Human centered design

The answers to digital success start with human-centred design. This is a design process that focuses on the end user rather than the organisation. This approach has guided every design process for us since 1999!

"With human-centred design, we listen to and understand your target audience. This is how we arrive at valuable insights that will make your final digital product successful"

Jaap Concept7

Jaap de Vries

Visual Design Lead at Concept7

Read more about us

Did you know we also provide training courses?

Besides designing, developing, building and testing digital products, we also like to transfer our digital knowledge. Would you like to attend a multi-day training course on UX Design or Software Testing? You can do so with one of our experienced trainers!

Find out more about the training courses and get certified

Using our experts for longer projects?

Are you looking for an experienced software tester or want to deploy an on-site developer to solve bottlenecks? We are available for long or short projects!

Discuss secondment options

Customers rate our services with a 4.9/5 on Google reviews.


We have been helping our clients succeed online since 1999.

These companies already have higher conversion rates or a more user-friendly digital product:

See all cases

This website uses cookies. We use cookies for personalized content, social media features, and to analyze our traffic. Want to know more?