A webshop down to the last detail

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Over The Alpha Men

From shower gel, hand balm to sunscreen powder, The Alpha Men has everything to make men shine. Inside and out. This online shop goes beyond the order button. The team behind the scenes is happy to help you. Because: do you actually know your skin and hair type and which products match them?

The Alpha Men is therefore happy to advise you. Besides products, their platform is all about stories and tips for men. Now all we need is a slick website that embraces their passion for the best grooming products....

What is the challenge?

The Alpha Men wants to play a guiding role on a user-friendly website. But right now, customers experience choice stress and struggle to get to the right product. Also, due to the design, there is little space to offer sufficient advice and choice assistance in an orderly manner.

With an appropriate and clear website, besides realising a fine user experience, we also want to increase the conversion rate.

Before we design, we always start with the research phase, in which we learn as much as possible about the service, the market, the character of the organisation and of course: the different target groups and their needs.

Human-centred design: the user is central

Human-centred design is in everything we do. This is an end-user-centred design process. This working method can be found in almost all our project steps. We ask organisations all the ins and outs about your target group. Because only when you really know your target group will you know what you can improve.

In conversation with The Alpha Men

The team at The Alpha Men took ample time to go through all our questions. These questions were based on the organisation itself, but also on the target audience. "How would you describe your services?" to: "Are your customers brand loyal or do they explore?"

In this series of questions, we get a clear picture of the brand image and can create personas that match their current customers.

"Being a man" changes drastically over the years. A shift is taking place. Whereas before we could all still form an image of "the stereotypical man", this now seems to be fading away.

The Alpha Men is therefore aimed at everyone and is an all-rounder. Because: you are allowed to be different from others. From the perfectionist to the fuss-free man. We go for an inclusive website. Because we are for everyone, we are different from the rest.

The corporate identity was previously designed by advertising agency RTRN in Groningen. Our challenge was to mould it into a beautiful and user-friendly website.

Our design team focused mainly on these 3 principles:

Appearance of brand feeling

The Alpha Men is high-end, modern, but also definitely accessible. The design has chosen a combination of black and white and minimalism, in conjunction with product images with plenty of focus and tranquillity.

Every man's friend

The Alpha Men thinks with you. You experience advice and tips at all sorts of points throughout the website. On the specific product page, we have focused on clear descriptions and features. We also broach a wide variety of topics in the blog so that every man feels heard. And this is how we turn just a webshop into a vibrant community.

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