User Experience (UX) design: digitaal succes begint bij je doelgroep
Met een goed UX design op je website verhoog je de kans op conversie, ben je beter organisch vindbaar, verbeter je de klanttevredenheid én bespaart jou tijd! Lees hier hoe je dit ook op jouw website kan realiseren.
In the digital world, you want to find what you are looking for easily and quickly. And you want to trust the company you want to buy a product or service from. An optimal user experience (UX) is the basis for a successful website or app.
Improve your digital product with us:
Since 1999, UX experience in virtually every market
Customers give us a 9.1
Own eyetrack lab (accredited Reference Lab)
Wat is UX-design
With user experience (UX) design, we design and optimise the online user experience of a digital product, e.g. a website, app or intranet. UX design is all about how it works, where visual design is more about how it looks.
Our UX designers think about how navigation, pages, functionalities and user flows work. All with 1 goal: to let a user achieve his or her goal as optimally as possible and with as little friction as possible. This involves design principles, psychological influencing principles, usability, copy, design and much more all together. Informed and conscious choices, so that conversion and user-friendliness are optimal.
Hoe pakken we UX aan?
UX design doesn't just start by haphazardly sketching out a website. We think through everything (but really everything) thoroughly. In joint workshops, we delve deeper into your target groups, your services and your corporate identity. What are user needs? And why should customers come to you and not to your competitor?
We want to understand who your users are, what they want and how your business and services work. Better still, we also want to know what is going on in the market and with your competition.
To arrive at a full preliminary research, we will analyse your Google analytics results and run a short toptask survey on your site. In it, we ask your target groups who they are, and for what purpose they come to your website.
We translate all relevant insights into:
a customer journey: in it, we collect needs, questions, opportunities, barriers and insights from (potential) customers at different stages of their customer journey.
personas: a fictional person who counts as a reflection of your target audience, with motivations, needs and wants captured in them.
This helps you and the design team make even better choices, as it allows you to better understand the needs of your target audience.
Human-centred design as a guiding principle
Human-centred design is in our DNA. Here, we look at user needs and wishes, organisational goals and (technical) feasibility. Important condition for success: knowing what user needs are, and preferably testing them with your end users.
Additional user research
Want to gain even better insight into the behaviour, motivations and needs of your (potential) customers? Then we offer additional user research. Think interviews with your target groups, focus groups or one of the other research methods.
Did you know we also do eyetracking research? That way, we'll instantly know what your customers are looking at on screen, and therefore what they're not.
Would you like to know which handles are relevant to your digital product? Get advice from our specialists.
Wat levert UX op?
The results of the user research are the building blocks for your website. In this phase, we make sure that all these insights are captured in a logical way. So you are assured of a well-thought-out design!
Developing your prototype
Our UX designers design the blueprint of your website, app or intranet into a prototype. This allows you to navigate through your future new digital product. So you know what is on which page, how all parts of your site work and how user flows are put together.
De volgende stap naar digitaal succes
Based on the prototype, our visual designers get to work. What feeling do you want the visual design to evoke? Forms, styles, colours, typography: we tailor everything to your (potential) customers and your branding.
Waarom kiezen voor Concept7?
We were the first Dutch agency to put user experience at the heart of design. And we still do. Listening to, observing and researching your target audience is the common basis for digital success.
We have extensive experience with
Designing every digital product imaginable. From apps, websites to mining environments, e-learning platforms and web shops.
Websites in practically every market: from startups, non-profit and educational institutions to international companies and governments.
UX training also possible
We like to share our knowledge (and passion) of user experience with you. From science-based theory, to practical solutions in everyday work. Our 3-day accredited training course will give you an interesting deep-dive into the world of UX. Take a quick look at our basic UX training.
Do you also want a user-friendly and therefore more successful digital product?
We'd love to help you with UX design for your brand or organisation. Would you like to do an intake with us?
