Investing in a sustainable future with a new platform

About DuurzaamInvesteren.nl

DuurzaamInvesteren.nl offers individuals and companies the opportunity to invest in sustainable projects. Since its founding in 2013, the platform has financed over €366 million for 248 projects, making a significant contribution to sustainability.

With ECSPR and AFM licenses, DuurzaamInvesteren.nl provides a secure, transparent investment environment and a wide range of opportunities, including solar and wind energy projects and battery storage. The platform focuses on both financial returns and social impact.

Finding the balance between compliance and user-friendliness

A key challenge was meeting the strict compliance requirements of a fintech platform while delivering a user-friendly experience. The platform had to comply with ECSPR and AFM licenses to ensure security and reliability, but also remain simple and accessible, with a smooth onboarding process.

An intuitive dashboard for clarity and smooth onboarding

A successful platform depends on a strong user experience. This is why we have developed an intuitive dashboard that effortlessly guides investors through the investment process. Both individuals and companies can invest easily thanks to a clear structure and straightforward steps.

To ensure the onboarding process is as smooth and secure as possible, the platform uses smart integrations for automated and efficient verification. This includes IBAN checks, identity verification, risk assessment, and source of funds checks. There is also an integration with AFS, allowing bondholders to be easily validated. These integrations not only ensure compliance with regulatory requirements but also make the platform user-friendly and accessible to a broad range of investors.

Stability and speed during peak moments

The launch of new investment projects often led to peak loads on the website, as high-yield sustainable projects attracted many investors. This surge resulted in situations where projects were fully funded within minutes, with hundreds of investors trying to access the platform at the same time. To handle this demand, we developed a robust technical architecture that guarantees speed and stability. As a result, the user experience remains seamless, even during the busiest moments.

An integrated approach to success

We embraced an integrated approach that brought together multiple disciplines throughout the project. Our UX and visual designers, conversion specialists, and developers worked closely to create a future-proof platform:

• Based on thorough research, we developed a user-friendly platform that exudes authority.

• DuurzaamInvesteren’s recently updated brand identity was translated into a strong and cohesive online brand experience.

• With clear, audience-focused copy, we aligned fully with the needs of the target audiences.

In interactive sessions, conversion specialists collaborated with DuurzaamInvesteren.nl to develop personas and customer journeys, targeting existing investors and a younger audience. These sessions delivered valuable insights to tailor communication effectively to each audience. Developers were involved from the very beginning to ensure technical feasibility and designed an architecture that offers both speed and stability. They also implemented proactive monitoring to safeguard security, stability, and compliance.

Thanks to this multidisciplinary approach, we saw a significant increase in the conversion rate.

A future-proof technical foundation

For the redesign of the DuurzaamInvesteren platform, we chose a technical stack built with Statamic and Laravel. This combination offers flexibility and allows us to deliver a robust, future-proof solution that aligns with the platform’s growth ambitions.

Statamic, built on Laravel, ensures seamless integration between the CMS and the underlying Laravel applications. This made it possible to develop a fully custom solution tailored to the specific needs of DuurzaamInvesteren.nl.

Laravel, as a framework, enables fast and efficient development of complex functionalities within a clear and scalable environment. Its modular structure, combined with an active community and extensive documentation, also ensures sustainable management and maintenance of the platform.

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