Conversie optimalisatie (CRO): verhoog je conversies met een slimmere website

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In conversion optimisation, you improve your website with the aim of increasing visitor conversion. You do this mainly by removing friction (conversion killers) and increasing your visitors' motivation. After all, do you know what your visitors need? What their needs are? Where they are currently dropping out on your website?

Conversion optimisation goes beyond increasing purchases. Also consider conversions such as filling in a contact form, subscribing to a newsletter or downloading a brochure.

Your visitor goes through a number of steps before a conversion takes place. Insights and data on visitor behaviour help you ease the route to conversion. Small optimisations often have a big effect. Resulting in a higher conversion ratio.

Want to know more about what CRO entails and why you should deploy it? Then read our longread on Conversion Optimisation (CRO).

Conversion optimisation can help you to:

• get to know your customers better;

• improve the usability of your website;

• gain more conversions by better engaging with your visitors;

• make decisions based on data and facts rather than assumptions;

• increase your sales through the website.

It is smart to perform a conversion optimisation scan first, to map out the current situation of your site. With this scan, you examine the following:

Request a conversion optimisation scan

No time to figure it out yourself? We'll do a CRO quick scan for you! Fill in your details, and within a week you'll already have an insight into what you can improve.

What you get:

• a comprehensive analysis for €99 worth €500

• an overview of the top 20 opportunities on your website

• a personalised consultation with one of our conversion optimisation specialists

• .

We are happy to take you through our conversion optimisation process. In the following way, we ensure more conversion:

1. Data is key! We start by analysing data

2. Gathering first-hand insights through user research

3. Where do improvement priorities lie?

4. Optimisations are incremental. We will start with low-hanging fruit.

5. Effect testing and continue to collect data

Conversion optimisation is an ongoing process. There are always new opportunities for improvement that you can capitalise on with your website. We are happy to help you on your way.

Our conversion specialists can support you on:

To ensure targeted improvements, we scrutinise your proposition, personas and customer journey. We draw up a well-thought-out conversion optimisation strategy that suits your target group.

If necessary, we will start setting up measurability to gain insight into your website's performance. Based on data, we give monthly recommendations on how to make your website perform even better.

We provide insight into how visitors use your website. Think of abandonment moments, most visited pages, device usage, needs and doubts. To do this, we use tools such as Google Analytics and Hotjar, as well as first-hand user research.

How easy and logical is your website to use? We examine the user experience. And, specifically, which obstacles cause your visitors not to convert with you.

You can only optimise conversions if you get enough visitors. That is why we also work on the findability of your website (SEO). In addition, we look at content and copy. How can you convince your visitors to take an action?

We test whether the improvements actually work (validation). With an A/B or split test, we check whether the hypothesis is correct. Does it produce the desired results? Then the improvement can be implemented.

At the highest level of conversion optimisation, we can personalise. This means we offer unique content per segment or even individual. We do this based on visitor behaviour.

Customised conversion optimisation

There are many avenues for conversion optimisation. Together, we will find out what the ideal website looks like for your visitor.

Would you like to know which handles are relevant to your digital product? Get advice from our conversion optimisation specialist.

Since 1999, we have been an expert in creating digital products based on user experience. We have expertise in

With these areas of expertise, we use a multidisciplinary approach to boost your conversions. As a conversion optimisation agency, we know which knobs to turn to convince your user. We support you in the various aspects of conversion optimisation and are happy to share our CRO knowledge with you. You get practical advice and we take a fresh look at your organisation.