Digitale strategie: de basis voor digitaal succes
What online goals do you have with your organisation? And does it fit with your business strategy? What problem are you solving with your service? And more importantly, for whom and what is the essence of your business?
We are happy to help you with a strong, new digital strategy, or sharpen your current one. A future-proof battle plan for digital growth.
Since 1999 experience in getting digital ambitions clear
#1 specialised digital agency at Emerce100
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Wat is een digitale strategie?
A digital strategy is a well-thought-out short- and long-term plan that defines several components, including:
Proposition
Target
Ambitions
The role and form of digital solutions
With a digital strategy, you map out a route to achieve your stated (digital) ambitions. A strategy that you can fall back on, and that matches the needs of your target audience and current business strategy.
Waarom een digitale strategie ontwikkelen?
A digital strategy gives you tools in the digital world. It steers you in the right direction to achieve objectives. Moreover, a digital strategy determines how you can create online value for your target audience. But it also ensures that internally all noses are pointed in the same direction.
Why do you need to develop a digital strategy today?
Competitive advantage: the digital world is changing rapidly and it is important to grow with it. A good digital strategy can help strengthen your competitive edge.
Customer expectations: customers expect more and better digital solutions. A digital strategy is the basis for digital transformation.
Hoe bepalen we een digitale strategie?
We develop a digital strategy together with you. Together, we determine your dot on the horizon. We start by gaining as many insights as possible. After all, knowledge is an important basis for your digital strategy. We do desk research, read up on your brand and offer additional user research.
Digital strategy workshop: a strategy that suits you and your users
In a joint 4-hour workshop, we get to know your target group better with you and your team. We want to know:
Who are your users?
What needs and motivations do they have?
What do you already know and what do you not yet know about your users?
We also delve into your company and your services. We are curious about your organisation:
What kind of service or product do you provide?
Why do you do what you do?
Why do customers buy from you? Or don't?
What are your ambitions?
What is the market like?
Who are your competitors?
Where do you want to grow and what are your dreams?
Additional user research
If necessary, we do additional user research. This can be done by conducting interviews, observing users or testing your website or app with them. Of course, other forms of research are also possible.
Would you like to know which handles are relevant to your digital product? Get advice on developing a digital strategy.
Drawing up short- and long-term digital strategy
Once we have learned enough, we combine all the insights from your organisation with those from your users. With these insights, we design your digital strategy together.
When the digital strategy is clear, you know what your dot on the horizon is. But how do you get there?
We will help you fill in the 5 Bold Steps Vision Canvas: this will help you know what you need to do in outline to achieve your goal.
For the short term, we draw up a roadmap together: a clear overview of all the projects you will do in the coming year.
Wat levert mij een digitale strategie op?
At the end of your digital strategy journey, you will have a mountain of insights about your services and your users, a clear (recalibrated) dot on the horizon, and insight into what steps you need to take to get there.
We are happy to support you in taking the next steps, for example the UX design and visual design of your digital product.
Waarom kiezen voor Concept7?
We love collaboration and a proven approach that always puts your user at the centre. Resulting in a rock-solid digital strategy for digital success.
We also have more than 20 years of experience in all facets of online, from startups to (inter)national players in almost all markets.
Are you ready for digital growth?
Interested in creating or sharpening a digital strategy with us? Or do you have any questions? Contact John below.
