At Concept7, we believe that digital success starts with people. The fact that we have once again been awarded 5 stars in the Emerce 100 of 2026 fills us with immense pride. But we didn’t achieve this score on our own; it’s the result of our close and enjoyable collaboration with our clients. Thank you all for your trust and for presenting us with challenging problems!
Those 5 stars are a wonderful recognition of our expertise. For over 15 years, we’ve proven that we’re among the absolute top 3 in the Netherlands when it comes to UX. And while on paper we’re among the national leaders, in our hearts we’re still, of course, the undisputed #1 in the North. ;)
Not just a “UX side street,” but the foundation
It’s often thought that User Experience (UX) is all about how a website looks. But at Concept7, we look beyond that. UX is about how the works. It’s about eliminating friction, understanding human behavior, and translating complex business goals into a seamless digital experience.
The reason we’re regarded as the best UX agency in the North is that we don’t rely on assumptions. We believe in Human-Centered Design. This has been in our DNA since 1999. Whether it’s a complex mining environment, an online store, or an innovative app: the user is at the center of everything we do, from the very first sketch to the final implementation.
The Power of UX Research
The 5 stars we’ve received reflect our in-depth approach to UX Research. Many decisions in digital projects are still based on gut feelings. We break through that tunnel vision with objective data and real user feedback.
By using methods such as usability testing, in-depth interviews, and our own eye-tracking lab, we identify where users truly get stuck. These insights form the building blocks for a design that is not only visually appealing but also drives conversions and meets the needs of the target audience.
From Insight to Design
Our expertise doesn’t stop at research. During the UX Design phase, we translate this hard data into smart interactions, a logical navigation structure, and clear user flows. We build prototypes that allow our clients to immediately experience how their product will work. The result? A digital product that’s rock-solid, because it’s built on the foundation of human behavior.
Recognition of our expertise
The 5-star rating in the Emerce 100 is a wonderful affirmation for us that our approach—based on more than 25 years of experience and scientific principles—is paying off. The 5-star rating is a tribute to our team of experts and the wonderful clients who place their trust in us to help them realize their digital ambitions.
We’ll keep doing what we do best: raising the bar for UX in the Northern Netherlands (and beyond) a little higher each time. Because, at the end of the day, a star rating is nice, but a happy user is even more valuable.
