A website with measurable impact

Concept7 & DOOR

Homepagina van DOOR getoond op twee laptops

For over 40 years, DOOR Training & Coaching has been guiding organizations and professionals in achieving their ambitions through practical, hands-on training and coaching. With programs focused on sales, leadership, and customer centricity, DOOR helps clients achieve lasting results. We developed a renewed website for DOOR that not only powerfully communicates the brand identity, but also inspires both potential participants and trainers to realize their ambitions.

The customer DOOR Training & Coaching
Cases
Gebruikersonderzoek UX design Visual design
Branding
Customer Journey mapping
Persona mapping
Meet the digital experts behind DOOR Training & Coaching

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Results door.nl

The challenge

DOOR asked us to help boost their digital success with a website that powerfully communicates the brand, attracts new franchisees, and generates a continuous stream of leads.

How did we help DOOR?

In-depth user research: Through interviews with the organisation, trainers, and participants, we gained a clear understanding of the specific needs of each target audience.

Functional layout plan: Using these insights and the developed personas and customer journeys, we created a functional layout plan to optimally align the website’s structure and customer journey.

Digital translation of the brand identity: The visual design reflects DOOR’s core values, with a focus on empathy, authority, and contagious ambition.

Component-based design: We created a modular design built from reusable components. This ensures consistency and flexibility throughout the website and gives DOOR the freedom to easily add new pages.

The build: The website was built using Statamic and Laravel, providing a robust and scalable architecture that is easy to manage and expand.

About DOOR Training & Coaching

DOOR Training & Coaching has been a leading name in the Netherlands and beyond since 1981. DOOR helps organizations and professionals realize their potential through practical training in sales, leadership, and customer focus. With a franchise network of driven trainers and coaches, DOOR offers tailor-made learning journeys—both in-person and online—that deliver results and create lasting impact.

The translation into design

The new design of DOOR brings the brand’s practical, collaborative, and personal essence to life. We’ve created an environment where visitors feel inspired and can easily navigate the offering.

Personal touch: With more photos and detailed trainer profiles, visitors can get to know each trainer’s expertise. This helps participants feel a connection in advance and gives potential new trainers insight into the team they’ll be working with.
Showcasing authority and impact: Testimonials, statistics, and other proof of DOOR’s impact strengthen the platform’s credibility and give visitors a clear view of the expected outcomes of each training program.
User-friendly and inviting navigation: A clear, intuitive navigation structure ensures visitors quickly find the information they need. The combination of inspiration and ease of use helps them choose a training that aligns with their ambitions and goals.
Answering practical questions: Each training page provides detailed, practical information about the training content and the trainers. This addresses key questions and supports visitors in selecting the right program.
Conversion optimization: Clear and strategically placed CTA's guide visitors toward actions such as booking a training, requesting a customized program, or joining DOOR as a trainer. For those still exploring, we offer the option to request a no-obligation inspiration session to help them further clarify their goals.

It’s great to see how the refined brand identity comes to life in an online environment that radiates the energy and ambition we embody every day. With our eyes on the future, the red carpet has been rolled out for collaboration, growth, and measurable impact—a place of inspiration where professionals confidently take their next step toward getting better every day.

Hessel de Vries

Teamlead Marketing & Sales

Training detail pagina getoond op tablet

Flexible and future-proof website development

To support DOOR’s growth ambitions, we developed a platform built with reusable building blocks. This modular setup gives DOOR the flexibility to add unlimited new pages and content without compromising consistency or user experience. The scalable architecture makes it easy to adapt the platform to new developments and evolving customer needs.