Valyuu rebranded: recommerce for a circular economy

Concept7 & Valyuu

At Valyuu, everything revolves around extending the lifespan of consumer products by encouraging circular buying behavior. Their mission? To give every product a second—and even third—life. Through full-service trade-in programs, Valyuu helps retailers, telcos, and marketplaces operate more sustainably.
We reinforced this mission with a future-proof rebranding and a user-friendly website. The result: a compelling platform that inspires businesses to seamlessly integrate Valyuu’s plug-and-play solution.

The customer Valyuu
Cases
Branding UX design Visual design
AI

AI Beeldgeneratie
Concept
Results valyuu.com

Visueel overzicht van het ontwerp van de nieuwe Valyuu-website

Design challenge

The goal: to create a brand that captures the essence of technology and sustainability—translated into a plug-and-play solution that helps consumers and businesses transition to a circular economy.

Strategic branding

Using the Golden Circle as a foundation, we focused on Valyuu’s “why”: the promise of an accessible circular economy. By carefully balancing brand archetypes—80% Ruler to convey trust and operational excellence, and 20% Magician to inspire and surprise—we crafted a strong brand identity. A thorough audience analysis and a concrete translation of the brand’s vision and core values laid the groundwork. The result: a typeface that feels technical yet approachable, perfectly aligned with Valyuu’s mission. The fresh, green, and clean color palette reinforces the core values of sustainability and innovation.

AI image generation

Visuals played a key role in this branding journey. To ensure an efficient and creative approach, we chose AI image creation using MidJourney. The result: soft pastel-toned visuals featuring minimalist and surreal elements that align seamlessly with the brand identity.

Voor Valyuu AI-gegenereerde afbeeldingen

A user-friendly website for a circular future

Responsive and action-oriented

We developed a responsive website that works seamlessly on both desktop and mobile. The homepage immediately sets the tone with:

Clear call-to-actions such as “Schedule a demo.”

Customer reviews and testimonials (social proof) to build trust.

A clear explanation of the benefits of recommerce and how Valyuu’s services work step by step.

Embedded recommerce explained

A dedicated page highlights Embedded Recommerce, emphasizing the convenience and completeness of the solution.

A detailed step-by-step plan outlines the collaboration process.

The benefits of the plug-and-play solution are made clear in comparison to building it yourself.

Working with Concept7 was an absolute success. They delivered our new brand identity on time, within budget, and exceeded our expectations with strong art direction. Their innovative use of AI was the first time I truly saw how you can harness AI to align visual output with your brand.

Rolf Mulder

Brand manager by Valyuu

Visueel overzicht met uitleg van het Valyuu recommerce platform.

The impact by the numbers

To make the impact of recommerce tangible, we developed an interactive calculator. This allows customers to instantly calculate what the Valyuu platform can deliver for their business.

Sales deck with visual process flows

Sales deck with visual process flows. The flows for trade-in, buy-back, pricing, resell, and reporting are visually mapped out. Both online and offline processes are detailed step by step, ensuring each stage is presented clearly and comprehensively.

The result

The final product is a website that is not only user-friendly, but also perfectly aligned with Valyuu’s mission: making the circular economy accessible to everyone.