A conversion-focused webshop for Ziengs

Understanding Ziengs’ customers

Our user research, based on interviews showed that Ziengs customers want to quickly find what they’re looking for and place their orders with ease. Ziengs is already perceived as a trustworthy brand, mainly due to its high quality. However, there are areas for improvement on the webshop, particularly in terms of inspiration and sizing information. Whether a shoe runs large or small was mainly found in the review

Analyzing website performance

Using Google Analytics, we dive deep into the performance of the Ziengs website. We track visitor flows, traffic sources, and user behavior. Search data, for example, revealed that many visitors search by brand. We translate these insights directly into user experience optimizations. As a result, we gave brands a more prominent place on the homepage to better align with visitors’ search behavior.

The translation into design

Through various sessions, we gained an Detailed understanding of the Ziengs brand. We developed deeper insights into the new visual identity, current website users, and Ziengs’ services and organizational structure. Using this information, along with findings from the research phase, we developed personas that map out the specific characteristics and behaviors of different user profiles.

Customer Journey opstellen

Next, we created a customer journey, mapping out all the touchpoints and analyzing the full user flow. This allowed us to identify crucial pain points and opportunities for improvement..

Designing wireframes

With these insights, we started designing the initial wireframes, applying a mobile-first approach to ensure an optimal user experience on mobile devices. In the UX-ontwerp we took into account the need for more space for inspiration, tailored advice, upselling, and alignment with the physical stores. Throughout the wireframing process, we went through multiple iterations, continuously gathering feedback and implementing changes to optimize the design.

Implementing new branding

At the same time, we worked on translating the new branding into a digital application. We ensured that Ziengs’ new visual identity was applied consistently throughout the digital design.

Visual Designfase

After several iterations of the wireframes, we moved on to the visual design phase. In this phase, we fully applied the new Ziengs branding to the designs for the new website, creating a fashionable appearance with a minimalist and stylish look and feel.

CRO optimization: continuous improvement

Through A/B testing, we made data-driven decisions that gradually made the webshop more conversion-focused. In addition, we provided training sessions to encourage an experimental mindset within the team.

Looking to create a conversion-focused webshop too?

At Concept7, we combine research, strategy, and design to help your webshop grow digitally. Discover how we can bring your digital ambitions to life and get to know us!